Tuesday, 12 April 2011

Foundation portfolio evaluation- Evaluation of your finished film

Below are the instructions for the evaluation taken directly from the OCR Media Studies specification. Ideally, you should address each question as a separate blog entry- don’t try to tackle them all in one long, continuous piece of writing. There is no specific word limit, but this is the most important part of your blog in terms of assessment marks, so each answer must be detailed.

You need to type up the blog entries on Word first and show them to your teacher before entering them on to your blog.

Try to write in a formal, academic style as you are trying to impress an examiner!

Detailed instructions- Seven Essential Questions to answer.


1. In what ways does your media product use, develop or challenge forms and conventions of real media products? What genre of film have you made? How does it compare to other films of this genre in terms of structure, camerawork, use of sound, mise en scene and editing? You could refer to your research into other films of the genre for this. Also, does your product do anything that is new, interesting or original? Analyse any of these aspects.

2. How does your media product represent particular social groups?

You have to answer this question- the social groups in question could be simply male and/ or female. It could be ethnic groups. Some projects also represent particular groups such as the mentally ill or homeless. Comment on stereotypes, counter stereotypes, positive and negative representations. Think back to what you did in analysing representation in dramas last term.

3. What kind of media institution would distribute your media product and why? Have a look on imdb and find out the companies that have produced and distributed films similar to yours. Research some low budget, independent British film companies that might be interested in distributing your film. How and where could you market the film?

4. Who would be the audience for your media product? Define your audience in terms of age, gender, ethnicity and region (if relevant) and interests. Are you aiming for a mass or niche audience? Could you put an image on your blog of the typical viewer of your film?

5. How did you attract/ address your audience? What techniques have you used to define genre and grab the attention of your audience in your opening sequence. Comment on the protagonist(s) and how they relate to the audience. Be specific, refer to specific shots and explain how you have used camerawork, sound (including music), mise en scene and editing to create effects and directly address your target audience.

6. What have you learnt about technologies from the process of constructing this product? Explain what you have learnt about using a camera and using the editing software. Explain particular filming and editing techniques you have employed and how the editing software has helped you to create an authentic piece. Take screen grabs of Final Cut and explain how you have used the different tools. Label these images pointing out techniques you have used. Take photso of equipment or you and your peers using equipment.

7. Looking back at the preliminary task, what do you think you have learnt from the progression from it to the full task? What skills did you learn in the preliminary and how did you apply these to the main task? What extra skills did you have to use to achieve the step up in quality from the preliminary to the main task? Again, be specific, giving detailed examples from your film. What extra knowledge have you gained from producing the main film that you did not use on the preliminary task?

Important Some of your responses to the questions should be written but some of your responses should be completed in the form of directors’ commentaries, interviews, podcasts etc. See your teacher for help on this- they are easy to do and will improve your mark.

This evaluation forms the main part of your blog. It is essential that all parts are completed in full. Where necessary, you must refer to detailed, specific examples from your film to back up the points you make. Make sure you use appropriate terminology to help improve your grade and make your blog more impressive to read. Go back to your work on TV Drama to ensure you are using the correct language regarding shot type, mise en scene, sound and editing.